{"id":761,"date":"2022-01-06T16:23:59","date_gmt":"2022-01-06T16:23:59","guid":{"rendered":"https:\/\/blog.cinelytic.com\/?p=761"},"modified":"2022-01-06T18:23:41","modified_gmt":"2022-01-06T18:23:41","slug":"2021-highlights-from-cinelytic","status":"publish","type":"post","link":"https:\/\/www.cinelytic.com\/blog\/2021-highlights-from-cinelytic\/","title":{"rendered":"2021 Highlights from Cinelytic"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>2021 \u2013 The Year of OTT<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2021 was a turbulent year for feature films.&nbsp; Studios\/Distributors all took different approaches to varying degrees of success with their releases.&nbsp; Some titles truly outperformed and won, others lost but many had varying degrees of success depending on which media a title was in release.&nbsp; Domestic Box Office for the year reached US$4.4b while Digital Home Entertainment (including TV series) is estimated to reach US$28b for 2021.&nbsp; Thus, while the theatrical business continues to recover, audiences overwhelmingly prefer screening product at home.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We took a deep dive into 2021 OTT viewing by using our proprietary P2P data platform.&nbsp; The system captures 125m transactions per day across the world to agglomerate to an annual tally of 35b.&nbsp; From this we are able to parse out consumption by territory, time period and title for any feature film or TV series.&nbsp; In this case, we took the strongest week of playability in 2021 by title to see how titles performed by Studio\/Distributor.&nbsp; Evaluating top five title market share allows one to compare all titles by eliminating seasonality bias as well as the effect of theater closures.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"955\" src=\"https:\/\/www.cinelytic.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/01\/Top-Five-Titles-v.4-1024x955.jpg\" alt=\"\" class=\"wp-image-770\" srcset=\"https:\/\/www.cinelytic.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/01\/Top-Five-Titles-v.4-1024x955.jpg 1024w, https:\/\/www.cinelytic.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/01\/Top-Five-Titles-v.4-300x280.jpg 300w, https:\/\/www.cinelytic.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/01\/Top-Five-Titles-v.4-768x716.jpg 768w, https:\/\/www.cinelytic.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/01\/Top-Five-Titles-v.4-1536x1432.jpg 1536w, https:\/\/www.cinelytic.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/01\/Top-Five-Titles-v.4-2048x1909.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">As the above graphic illustrates, known IP, franchises and sequels drove performance for the top titles of any Distributor.&nbsp; Some Distributors took hybrid approaches to their release while others released exclusively in theaters before releasing on OTT.&nbsp; In the end, both release types played well for OTT viewing.&nbsp; However, as we seen throughout 2021, the same cannot be said for Box Office.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2021 \u2013 The Year of OTT 2021 was a turbulent year for feature films.&nbsp; Studios\/Distributors all took different approaches to varying degrees of success with their releases.&nbsp; Some titles truly outperformed and won, others lost&#8230;<\/p>\n","protected":false},"author":11,"featured_media":772,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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