{"id":131,"date":"2017-10-15T22:36:00","date_gmt":"2017-10-15T22:36:00","guid":{"rendered":"https:\/\/blog.cinelytic.com\/?p=131"},"modified":"2020-10-14T12:02:40","modified_gmt":"2020-10-14T12:02:40","slug":"industry-insight-technology-is-rapidly-transforming-the-competitive-landscape-in-hollywood","status":"publish","type":"post","link":"https:\/\/www.cinelytic.com\/blog\/industry-insight-technology-is-rapidly-transforming-the-competitive-landscape-in-hollywood\/","title":{"rendered":"Industry Insight: Technology is Rapidly Transforming the Competitive Landscape in Hollywood"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The entertainment industry is experiencing rapid change. Tech companies, including Amazon, Google, Netflix, and Facebook, have entered the entertainment industry and are presenting a strong challenge to \u201ctraditional\u201d companies especially in capturing audiences in OTT, the strongest growing segment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Tech Companies ability to digitally distribute content directly to billions of consumers combined with advanced analytics prior to green-lighting projects puts them at an advantage in regards to what content to create and how best to market it<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The &#8220;traditional&#8221; entertainment industry\u2019s biggest competitive advantage is the ability to produce high quality content and its strong IP ownership including libraries.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tech companies are spending heavily to close the &#8220;Content Gap&#8221; and are catching up at a fast pace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The entertainment industry has been slow in adopting technology for green lighting decisions, and is under increasing pressure to find ways to improve their business models.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<em>For a really long time, we have been disintermediated from our customer base, because we sell to exhibitors. We had been flying blind.<\/em>\u201d Stacey Snider, CEO, 20th Century Fox &#8211; Variety, 9\/20\/17.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There is now an enormous opportunity for the entertainment industry to use&nbsp;advanced data analytics from the green-lighting stage to better leverage its talent, experience,&nbsp;and core assets (high-quality IP &amp; libraries)&nbsp;for producing&nbsp;great content that has an audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We at Cinelytic are here to provide the entertainment industry with the tools &amp; insights&nbsp;needed to thrive in this volatile environment. Please let us know if you have any thoughts and questions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The entertainment industry is experiencing rapid change. Tech companies, including Amazon, Google, Netflix, and Facebook, have entered the entertainment industry and are presenting a strong challenge to \u201ctraditional\u201d companies especially in capturing audiences in OTT,&#8230;<\/p>\n","protected":false},"author":7,"featured_media":337,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[22,20,23],"class_list":["post-131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-digital-transformation","tag-ott","tag-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Industry Insight: Technology is Rapidly Transforming the Competitive Landscape in Hollywood - Insights<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cinelytic.com\/blog\/industry-insight-technology-is-rapidly-transforming-the-competitive-landscape-in-hollywood\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Industry Insight: Technology is Rapidly Transforming the Competitive Landscape in Hollywood - Insights\" \/>\n<meta property=\"og:description\" content=\"The entertainment industry is experiencing rapid change. Tech companies, including Amazon, Google, Netflix, and Facebook, have entered the entertainment industry and are presenting a strong challenge to \u201ctraditional\u201d companies especially in capturing audiences in OTT,...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cinelytic.com\/blog\/industry-insight-technology-is-rapidly-transforming-the-competitive-landscape-in-hollywood\/\" \/>\n<meta property=\"og:site_name\" content=\"Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cinelytic\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-15T22:36:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-14T12:02:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cinelytic.com\/blog\/wp-content\/uploads\/sites\/2\/2020\/08\/digital-transformation-study.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"sydney\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cinelytic\" \/>\n<meta name=\"twitter:site\" content=\"@cinelytic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"sydney\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.cinelytic.com\\\/blog\\\/industry-insight-technology-is-rapidly-transforming-the-competitive-landscape-in-hollywood\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cinelytic.com\\\/blog\\\/industry-insight-technology-is-rapidly-transforming-the-competitive-landscape-in-hollywood\\\/\"},\"author\":{\"name\":\"sydney\",\"@id\":\"https:\\\/\\\/www.cinelytic.com\\\/blog\\\/#\\\/schema\\\/person\\\/03d2bbf31a1aca9fa4da44d32e9d8ed2\"},\"headline\":\"Industry Insight: Technology is Rapidly Transforming the Competitive Landscape in Hollywood\",\"datePublished\":\"2017-10-15T22:36:00+00:00\",\"dateModified\":\"2020-10-14T12:02:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.cinelytic.com\\\/blog\\\/industry-insight-technology-is-rapidly-transforming-the-competitive-landscape-in-hollywood\\\/\"},\"wordCount\":267,\"publisher\":{\"@id\":\"https:\\\/\\\/www.cinelytic.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cinelytic.com\\\/blog\\\/industry-insight-technology-is-rapidly-transforming-the-competitive-landscape-in-hollywood\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.cinelytic.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2020\\\/08\\\/digital-transformation-study.jpg\",\"keywords\":[\"Digital Transformation\",\"OTT\",\"Technology\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.cinelytic.com\\\/blog\\\/industry-insight-technology-is-rapidly-transforming-the-competitive-landscape-in-hollywood\\\/\",\"url\":\"https:\\\/\\\/www.cinelytic.com\\\/blog\\\/industry-insight-technology-is-rapidly-transforming-the-competitive-landscape-in-hollywood\\\/\",\"name\":\"Industry Insight: Technology is Rapidly Transforming the Competitive Landscape in Hollywood - 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