{"id":131,"date":"2017-10-15T22:36:00","date_gmt":"2017-10-15T22:36:00","guid":{"rendered":"https:\/\/blog.cinelytic.com\/?p=131"},"modified":"2020-10-14T12:02:40","modified_gmt":"2020-10-14T12:02:40","slug":"industry-insight-technology-is-rapidly-transforming-the-competitive-landscape-in-hollywood","status":"publish","type":"post","link":"https:\/\/www.cinelytic.com\/blog\/industry-insight-technology-is-rapidly-transforming-the-competitive-landscape-in-hollywood\/","title":{"rendered":"Industry Insight: Technology is Rapidly Transforming the Competitive Landscape in Hollywood"},"content":{"rendered":"\n<p>The entertainment industry is experiencing rapid change. Tech companies, including Amazon, Google, Netflix, and Facebook, have entered the entertainment industry and are presenting a strong challenge to \u201ctraditional\u201d companies especially in capturing audiences in OTT, the strongest growing segment.<\/p>\n\n\n\n<p>The Tech Companies ability to digitally distribute content directly to billions of consumers combined with advanced analytics prior to green-lighting projects puts them at an advantage in regards to what content to create and how best to market it<\/p>\n\n\n\n<p>The &#8220;traditional&#8221; entertainment industry\u2019s biggest competitive advantage is the ability to produce high quality content and its strong IP ownership including libraries.&nbsp;<\/p>\n\n\n\n<p>Tech companies are spending heavily to close the &#8220;Content Gap&#8221; and are catching up at a fast pace.<\/p>\n\n\n\n<p>The entertainment industry has been slow in adopting technology for green lighting decisions, and is under increasing pressure to find ways to improve their business models.&nbsp;<\/p>\n\n\n\n<p>\u201c<em>For a really long time, we have been disintermediated from our customer base, because we sell to exhibitors. We had been flying blind.<\/em>\u201d Stacey Snider, CEO, 20th Century Fox &#8211; Variety, 9\/20\/17.<\/p>\n\n\n\n<p>There is now an enormous opportunity for the entertainment industry to use&nbsp;advanced data analytics from the green-lighting stage to better leverage its talent, experience,&nbsp;and core assets (high-quality IP &amp; libraries)&nbsp;for producing&nbsp;great content that has an audience.<\/p>\n\n\n\n<p>We at Cinelytic are here to provide the entertainment industry with the tools &amp; insights&nbsp;needed to thrive in this volatile environment. Please let us know if you have any thoughts and questions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The entertainment industry is experiencing rapid change. Tech companies, including Amazon, Google, Netflix, and Facebook, have entered the entertainment industry and are presenting a strong challenge to \u201ctraditional\u201d companies especially in capturing audiences in OTT,&#8230;<\/p>\n","protected":false},"author":7,"featured_media":337,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[22,20,23],"jetpack_featured_media_url":"https:\/\/www.cinelytic.com\/blog\/wp-content\/uploads\/sites\/2\/2020\/08\/digital-transformation-study.jpg","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Industry Insight: Technology is Rapidly Transforming the Competitive Landscape in Hollywood - Insights<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cinelytic.com\/blog\/industry-insight-technology-is-rapidly-transforming-the-competitive-landscape-in-hollywood\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Industry Insight: Technology is Rapidly Transforming the Competitive Landscape in Hollywood - Insights\" \/>\n<meta property=\"og:description\" content=\"The entertainment industry is experiencing rapid change. Tech companies, including Amazon, Google, Netflix, and Facebook, have entered the entertainment industry and are presenting a strong challenge to \u201ctraditional\u201d companies especially in capturing audiences in OTT,...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cinelytic.com\/blog\/industry-insight-technology-is-rapidly-transforming-the-competitive-landscape-in-hollywood\/\" \/>\n<meta property=\"og:site_name\" content=\"Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cinelytic\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-15T22:36:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-14T12:02:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cinelytic.com\/blog\/wp-content\/uploads\/sites\/2\/2020\/08\/digital-transformation-study.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cinelytic\" \/>\n<meta name=\"twitter:site\" content=\"@cinelytic\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.cinelytic.com\/blog\/#website\",\"url\":\"https:\/\/www.cinelytic.com\/blog\/\",\"name\":\"Cinelytic Insights\",\"description\":\"Cinelytic blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.cinelytic.com\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.cinelytic.com\/blog\/industry-insight-technology-is-rapidly-transforming-the-competitive-landscape-in-hollywood\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.cinelytic.com\/blog\/wp-content\/uploads\/sites\/2\/2020\/08\/digital-transformation-study.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cinelytic.com\/blog\/industry-insight-technology-is-rapidly-transforming-the-competitive-landscape-in-hollywood\/#webpage\",\"url\":\"https:\/\/www.cinelytic.com\/blog\/industry-insight-technology-is-rapidly-transforming-the-competitive-landscape-in-hollywood\/\",\"name\":\"Industry Insight: Technology is Rapidly Transforming the Competitive Landscape in Hollywood - Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.cinelytic.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.cinelytic.com\/blog\/industry-insight-technology-is-rapidly-transforming-the-competitive-landscape-in-hollywood\/#primaryimage\"},\"datePublished\":\"2017-10-15T22:36:00+00:00\",\"dateModified\":\"2020-10-14T12:02:40+00:00\",\"author\":{\"@id\":\"https:\/\/www.cinelytic.com\/blog\/#\/schema\/person\/7a39d99e85e92b23bc2f8c194d747a6c\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.cinelytic.com\/blog\/industry-insight-technology-is-rapidly-transforming-the-competitive-landscape-in-hollywood\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.cinelytic.com\/blog\/#\/schema\/person\/7a39d99e85e92b23bc2f8c194d747a6c\",\"name\":\"sydney\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.cinelytic.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a720231feac0e21587285bc9d8b4855a?s=96&d=mm&r=g\",\"caption\":\"sydney\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.cinelytic.com\/blog\/wp-json\/wp\/v2\/posts\/131"}],"collection":[{"href":"https:\/\/www.cinelytic.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cinelytic.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cinelytic.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cinelytic.com\/blog\/wp-json\/wp\/v2\/comments?post=131"}],"version-history":[{"count":3,"href":"https:\/\/www.cinelytic.com\/blog\/wp-json\/wp\/v2\/posts\/131\/revisions"}],"predecessor-version":[{"id":338,"href":"https:\/\/www.cinelytic.com\/blog\/wp-json\/wp\/v2\/posts\/131\/revisions\/338"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cinelytic.com\/blog\/wp-json\/wp\/v2\/media\/337"}],"wp:attachment":[{"href":"https:\/\/www.cinelytic.com\/blog\/wp-json\/wp\/v2\/media?parent=131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cinelytic.com\/blog\/wp-json\/wp\/v2\/categories?post=131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cinelytic.com\/blog\/wp-json\/wp\/v2\/tags?post=131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}