{"id":129,"date":"2020-07-23T22:30:00","date_gmt":"2020-07-23T22:30:00","guid":{"rendered":"https:\/\/blog.cinelytic.com\/?p=129"},"modified":"2020-10-14T12:14:07","modified_gmt":"2020-10-14T12:14:07","slug":"theatrical-or-no-theatrical","status":"publish","type":"post","link":"https:\/\/www.cinelytic.com\/blog\/theatrical-or-no-theatrical\/","title":{"rendered":"Theatrical or no Theatrical?"},"content":{"rendered":"\n

As the entertainment industry starts to rethink release strategies due to the impact of the enduring COVID crisis Cinelytic provides critical insights into the economics of a traditional theatrical vs. direct to OTT release<\/strong> by using our OTT demand data and our content evaluation platform. <\/p>\n\n\n\n

As a case study<\/strong>, we ran the Tom Hanks film GREYHOUND as the original theatrical release it meant to be and discovered that base case it would have barely broken-even with an ROI of 1.6%.<\/strong><\/p>\n\n\n\n

GREYHOUND was sold to Apple+ for a streaming release when the COVID crisis hit generating a substantial profit for Sony with a reported sale price of $70m.<\/p>\n\n\n\n

Our OTT demand data from July10-20 shows that GREYHOUND turned out to be the first major hit for Apple+ which also had to do with the fact that audiences are starved for new content as traditional studios hold back titles for the theatrical window.<\/p>\n\n\n\n

The chart below shows the success of GREYHOUND and the current dominance of streaming titles vs. 6 months ago (Jan 10-20) when major studio titles dominated the Top 20:<\/strong><\/p>\n\n\n\n

With theatrical reopening being pushed back further, we recommend that studios\/content providers should seize the opportunity<\/u> of content-hungry audiences combined with a lack of competition and release more titles direct to OTT.<\/strong><\/p>\n\n\n\n

Want to learn more – reach out: info@cinelytic.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

As the entertainment industry starts to rethink release strategies due to the impact of the enduring COVID crisis Cinelytic provides critical insights into the economics of a traditional theatrical vs. direct to OTT release by using our OTT…<\/p>\n","protected":false},"author":7,"featured_media":161,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[20,21],"jetpack_featured_media_url":"https:\/\/www.cinelytic.com\/blog\/wp-content\/uploads\/sites\/2\/2020\/08\/0-1-e1602677494317.jpeg","yoast_head":"\nTheatrical or no Theatrical? - Insights<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cinelytic.com\/blog\/theatrical-or-no-theatrical\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Theatrical or no Theatrical? 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